Product Title Guideline

Product Title Guideline



Creating the Perfect Product Title



Often we fail to acknowledge the power of a good product title. Titles are important since they will largely help customers find your products online and aid them in deciding whether or not the product is exactly what they’re looking for.

 

A Good Product Title Can:

  • Help you to be found on the search bar of any online marketplace
  • Increase the traffic on your marketplace from external search engines like Google, Yahoo, Bing
  • Bring you in touch with the potential customers


Below is a guideline as to how to best name your products to ensure they are easily found and descriptive enough to help the customer decide whether or not the product is what they’re looking for.

Adjective Order in Product Titles:

What is an adjective?

An adjective is a particular attribute that describes a noun or, in our case, a product. There is a particular order to adjectives that can be applied to product titles, and this order is a combination based on the rules of the English language and SEO best practise.

 

When creating product titles, follow the guide from left to right, using the first table, then the second and finally the third. It also helps to think of the title as having a front, middle and end. Remember that this is an ideal and there can be exceptions to the rules, but the important thing is to have consistency in the way the titles are presented.


The Front of the Title:
The brand and model name/number should come first, one after the other. This should then be followed by any numerical data; list the quantity first, then the dimensions, capacity and/or size (physical or digital). Examples are listed below.
​


Manufacturer

Model Name and/or

Model Number

Quantity

Dimensions/

Capacity/Size

Blundstone

550


Mens Size 10

Calvin Klein


2-Piece

Boys

Noose & Monkey

Rosey



American Tourister

Bon-Air


66cm Medium

Music First



21"

Mellerware


2-in-1

3V

Spiegelau

Winelovers

Set of 4

580ml

Scanpan

Spectrum


34.5cm x 23cm x 0.8cm

Le Creuset



32cm 3.85L

Joseph Joseph

Sink-Aid



Apple

iPad 2


9.7” 64GB

Promate

privMate.i4



HP

OfficeJet 4650



Samsung

RF31FMESBSL


623L

LG

WD10165F


7.2kg


The Middle of the Title:
In the middle of the title is where more “descriptive” words can be used pertaining to the style, shape, origin or material of the product.

Opinion/

Positive Attribute

Style/Design

Shape

Origin

Material

Premium




Leather


Striped






Slim Fit









Vintage-Style



Cotton










Crystal








Rectangular


Stoneware











High-Quality






The End of the Title:
At the end of the title is where we would put what the actual product is and then include any important extra features, as well as the colour or additional design attributes. See the examples below.

Notable Purpose/Feature

Product Type

Additional Feature/s

Colour/

Design

Ranger

Boots




Tank Top & Shorts Set




Shirt


in Green with Floral Print

Travel

Suitcase


in Hot Pink


Ukulele Bag



Rechargeable

Shaver & Epilator



Red Wine

Glasses




Cutting Board


in Green


Dish



Hanging

Cutlery Caddy


in Grey


Tablet

with Wi-Fi & 3G

in Black

Privacy

Screen Protector

for Apple iPhone 4


All-in-One

Printer


in Black

French Door

Fridge

with Sparkling Water Dispenser

in Silver

Front Loader

Washing Machine


in White


Final Examples:


Front:

Manufacturer

Model Name and/or Model Number

Quantity

Dimensions/Capacity/Size

Middle:

Opinion/Positive Attribute

Style/Design

Shape

Origin

Material

Back:

Notable Purpose/Feature

Product Type

Additional Feature/s

Colour/Design


If we use these rules and put all the attributes together for each row in the tables on the previous pages, we arrive at the complete titles listed below. They contain the most pertinent information about each product and can be read almost the same as if you were describing the products out loud in a single sentence.

  • Blundstone 550 Mens Size 10 Premium Leather Ranger Boots
  • HP OfficeJet 4650 All-in-One Printer in Black
  • Samsung RF31FMESBSL 623L French Door Fridge with Sparkling Water Dispenser in Silver


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